London360 Blog: The Lady Who Brought Destiny’s Child to the UK: Jodie Dalmeda

Hi Everyone! 🙂

Here is my blog I did for London360 about the PR Masterclass from Jodie Dalmeda in October 2015:

Jodie Dalmeda is a Media & Celebrity Ambassador Consultant and Special Business Advisor to the Prince’s Trust. She is also a Fellow of the Royal Society of Arts and visited the Media Trust in West London on the 7th October 2015. Jodie gave a Public Relations (PR) Masterclass to London360 Multimedia Genius Trainee Journalists.

She started working in an office at the age of 17 and studied Public Relations in a Night School when she was 18 years old. Jodie has a passion for music and this led to writing about 100 letters with her CV attached to Record Companies. Sony Music UK gave her an interview which she prepared for and then had a second interview with the Head of Press at the company. She was successful and became a Press Officer.

After one and a half years at Sony, she was offered a job at Universal Music UK as Senior Press Officer. She only accepted the job after the person who gave her first break into the Industry was told.

Jodie was then head-hunted by BMG (Bertelsmann Music Group) and became their Head Press Officer. She eventually left BMG and became a freelancer as she wanted to do things on her own. Jodie has also worked with the likes of RnB Girl Band Destiny’s Child, Actor Will Smith and Singer Lauren Hill. She has worked with charities such as Richard Branson’s Virgin Unite, Oxfam and Footballer Didier Drogba’s Foundation.

During the Masterclass Jodie talked about a Film Series she worked on called “The Price of Kings” from Spirit Level Film. One film featured now deceased Palestinian Leader Yasser Arafat and she recommended us to watch it. She also mentioned her work with Spoken Word Artist called George The Poet and we were able to watch the video on YouTube.

Jodie was very friendly and gave us Trainee Journalists a lot of pieces of advice on PR and the industries she has worked in:

  1. Having loyalty is very important because people will remember you.
  1. Always give notice when leaving for a job and leave on good terms. This is because you will never know when you will meet former work colleagues.
  1. Be passionate and have enthusiasm for the job you do.
  1. It is important when working in PR that you have good relationships with Journalists. For example, if a celebrity or artist gets in trouble and the media report it, damage limitation will be more manageable.
  1. Social Media is an amazing platform, so utilise them properly.
  1. To get into PR, research good companies, talk to the relevant people there and look into Internships.
  1. There can be a lot of pressure in PR so look for people who you can trust. Meditation is one way of relieving the pressure and stress of the job.
  1. Try and push the boundaries, think out of the box and don’t be afraid to take risks.
  1. Networks will help you further down the line.
  1. Finally, nothing lasts forever. Try and enjoy it while it lasts.

Before Jodie left, there was one thing that stood out with me the most. This was “You don’t win when you alienate people.”


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