Hi Everyone! 🙂
Here is my list I did for London360 in September 2015 about George Kay:
George Kay is a Radio Presenter and Co-Founder of Mi-Soul and has a career spanning from being a teenager at BBC London Radio to working on Choice FM in London. He visited on the 28th September 2015 at the Media Trust in West London. George gave London360 Multimedia Genius Trainee Journalists a Masterclass on how to break into the Radio Industry.
He gave the Trainee Journalists ten pieces of advice on how to break, have longevity and being successful in the Industry:
- Having trust is very important in the Industry.
- You need to remember that the average listener only listens for 8 minutes so make your links count and to the point.
- Big Record Labels have some persuasion to have their artists being played on air. But you as the radio station are not here to sell records and have the choice to play the artists.
- When interviewing people such as celebrities always remember to ask no closed questions i.e. those that will get either a yes or no answer. Remember these when preparing your questions: Where, When, Which, Why and How.
- Receiving gifts and payment from Artists and their Record Labels to play their music is a huge no-no. This is known as Payola and is Illegal.
- George mentioned that Radio will never die against the likes of streaming services such as Mixcloud, Soundcloud and Spotify. This is because people like to listen to people like presenters talking and the latest music. You must also remember to adapt to changes in the Industry otherwise you will fall behind.
- If you want to get your foot in the door get experience in either Community, Hospital and Student Radio Stations. You can also get experience by getting Internships at commercial stations, be a part of their Street Teams or at places who do radio schemes like the Roundhouse in Camden, London.
- Always get feedback from radio stations by sending in your recent work like demos. This is because advice is a good way of getting your foot in the door.
- Most Presenters are self-sufficient. This is where they present, produce and engineer their own shows. Only Breakfast Shows and Drive Time Shows will have a Producer to help Presenters out.
- Finally learn how to be in a radio studio because it is a great way of cutting your teeth before breaking into the Industry. It is also a great place to learn from your mistakes.
Feel free to share.